JRE School of Management has today announced a tie-up with Dr. Philip Kotler to establish the first ‘Kotler Centre of Excellence’ (KCoE) in India. To be hosted at the prestigious JRE School of Management at Greater Noida, the KCoE will undertake cutting edge research in the field of Marketing to bridge the gap between academia and industry.
Speaking on the tie-up, Prof Stephen Rawlinson, Academic President, JRE Group of Institutions said, “The Kotler Centre of Excellence is being created with the aim of creating knowledge resources which will benefit India’s marketing scenario and the management ecosystem as a whole This will be the first Kotler Centre of Excellence in India, and its stated objectives will be to conduct research on issues and opportunities at the ‘Bottom of the Pyramid’ (BoP) – as defined by C.K. Prahlad . The KCoE will also design and offer Management Development Programs and Certification/Diploma Courses for corporate executives. These courses will be developed with the active participation of renowned professors from across the world along with Indian professors and marketing practitioners.”
The Kotler Centre of Excellence would also have a social incubator component which would develop projects and resources for people who are at risk of social exclusion because of their socio economic backgrounds, lower income and lower education.
Mr. Harpreet Singh, President, JRE Group of Institutions said, “It gives us immense pleasure to launch the Kotler Centre of Excellence in India. JRE School of Management is India’s fastest growing management school and aims to emerge as the No. 1 marketing management institute in the country in the near future, just the way Kellogg School of management is the best marketing institute in the world. This partnership with Dr Philip Kotler in creating the Kotler Centre of Excellence at JRE is an expression of our commitment to positioning JRE as the leading academic institution in South Asia.”
“We will develop linkages with other Kotler Centers of Excellence across the world and benchmark best practices in the Indian marketing milieu. Also, we will explore opening more KCoE center across the country in the near future”, he added.
JRE School of Management in association with Relio Quick is also organizing a one day certified training program by Dr. Philip Kotler for marketing delegates on 14th Match 2013 at The Leela Kempsinski, Gurgaon. The day’s workshop will be followed by a grand CEO dinner on the same day.
More details on Mr Kotler’s visit to India, are available on www.philipkotlerinindia.com.
About JRE School of Management :
The JRE School of Management, located in Greater Noida is part of the JRE Education Group and offers AICTE approved PGDM. The group has academic partnership with Educomp Solutions Ltd, and Raffles Education Corporation Ltd. Educomp Solutions Ltd is the largest education company in India, spread across the entire education ecosystem. It empowers 21 million learners and educators across 32,000 schools over the country. Raffles Education Corporation Ltd is the largest Private Education Group in Asia Pacific. It operates 37 colleges in 34 cities across 14 countries in the Asia Pacific region.
JRE School of Management has won the Best Educational Institute for Management (new Institution) at the World Education Congress Awards. It has also won the Best Pedagogy in Management Studies – Dewang Mehta Business School Award and Asia’s Best Emerging Business School -Asia’s Best B-School Awards, CMO Singapore
About JRE Group of Institutions:
With a vision to facilitate quality management and technical education, JRE Group of Institutions has been developed to the highest international standards with state-of-the-art infrastructure. JRE Group of Institutions aims at creating an environment in which students undergo a process of experiential learning through exposure to a range of real world practical problems and utilizing opportunities to apply learned skills in diverse business situations. The Institute provides a truly global experience through academic partnership with Educomp Solutions Ltd, and Raffles Education Corporation Ltd.