Kolkata, Feb 10 (IBNS): Known as the ‘Father of Rural Marketing in India’, Pradeep Kashyap, addressed the fourth convocation of Calcutta Business School (CBS) in Kolkata on Saturday.
Chairman of Calcutta Business School S K Birla, along with Kashyap, inaugurated the convocation, which was attended by senior industry representatives among others.
Kashyap handed over diplomas and medals to the students of CBS.
Kashyap, Founder and CEO – MART, urged students not to lose their originality by imitating others.
Kashyap said, “For you to win nobody needs to lose. In real life cooperation not competition is the mantra of success. Share knowledge with everyone freely and you will get ten times back. You are fortunate to be starting your working life at a time when India is tipped to become the third largest global economy in the world by 2025. You will enjoy the benefits of a modern country.”
Gautam Sengupta, Director, CBS said: “It is our endeavour to introduce our students to innovative practices, better managerial skills and initiatives, which, while providing excellent career opportunities, will also be helpful for them in building a better nation. Rural marketing is emerging out to be one such field. We at Calcutta Business School are drawing up plans to start a centre for research & excellence in rural marketing. This would greatly benefit the students and the corporates. Rural marketing is the next wave that all large corporate are gearing up to ride.”
Kashyap is recognized as a thought leader and is a regular speaker at CEO forums in India and abroad.
He has been Marketing Advisor to Ministry of Rural Development and has served on Prime Minister Office and Chief Minister Committees on rural development. He is a World Bank and UN consultant.