The digital revolution may have started more than 15 years ago, but it’s the ongoing digital evolution that keeps marketers on their toes. Each day this evolution shifts the way we connect with each other and the world around us. The digital space permeates both our personal and professional lives; everything from how we interact with our colleagues to how we purchase products and services. Today, 92 percent of U.S. companies use social media for marketing and 87 percent say it has benefited their business in the last year.1
The speed of change brings questions, and you may be wondering how to integrate the many forms of digital marketing—mobile, SEO, social media, content marketing— into your organization’s marketing mix. Gaining a comprehensive grounding in digital marketing strategies and a holistic understanding of how your target audience uses technology is a key foundation for solid marketing success.
This program will provide you with a thorough foundation in the rapidly changing world of digital marketing and prepare you to strategically choose, measure, and implement the right digital marketing components into your overall marketing plan.
All sessions are held on five consecutive days.
April 13-17 ($3,475)
Class Times: Monday – Friday, 9:00 am – 4:00 pm
Program Fee: The fee listed above includes tuition, all program materials (course packet, readings), coffee breaks and snacks.
Location: Loyola’s Water Tower Campus
1 E. Pearson, Chicago, Illinois 60611, conveniently located just off of Michigan Avenue
During this program, you will discover:
- The changing marketing landscape and how you can capitalize on it for your company or organization.
- How to listen to digital engagements and mine your data to develop a more strategic approach to your market.
- How to strategically integrate both digital and traditional marketing elements into an effective marketing plan
- Best-in-class case studies of successful digital marketing strategies.
- The new economics of digital marketing.
- Key performance indicators that substantiate your use of digital media.
- An opportunity to develop a digital component to your current marketing plan in a challenging workshop with your peers.
Who Should Attend
The program is designed for mid-career marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. The program is also useful for experienced managers responsible for developing and implementing marketing programs for their organizations who wish to expand their knowledge of best practices in these areas. Individuals who aspire to marketing and communications roles or who are looking for an opportunity to enhance their skills are also encouraged to attend.
Digital Marketing Strategy is taught by leading faculty from Loyola’s Quinlan School of Business, home of the nationally ranked part-time MBA program, as reported by Business Week and U.S. News and World Report. Loyola Executive Education faculty are in great demand as consultants to corporations, non-profits, and government agencies throughout the region and around the world. The faculty are skilled in making business concepts and skills readily understandable and immediately useful to you. To do this, they engage you in dialogue about your experiences and how what you are learning can be applied on the job. This makes the program personally relevant and focused on real-world results.
Along with instructors from Loyola’s Quinlan School of Business, Digital Marketing Strategy will also be facilitated by professional practitioners from the Business Marketing Association of Chicago (BMA), known for utilizing and achieving best practices in the field of digital marketing.