The IMI Diploma in Marketing and Digital Strategy offers the vital ingredients to business development, sales and marketing managers to take the lead in their market place.
It offers a pragmatic approach to becoming market driven and creating more value for your customers. Your view on marketing and its value will be changed forever and your business will move from surviving to thriving.
If you agree that it is time to move the conversation on from budgeting, figures and managing the now and on to leading the company into the future or that your business is ready to look outward to the market and the customer needs again, it is vital that you or a member of your team sign up for the IMI Diploma in Marketing Strategy with Digital Marketing.
After all, ‘Your customer is your only profit centre’ – Philip Kotler
Who This Programme Is For ?
This programme is for business professionals seeking to develop their strategic abilities from a marketing perspective so as to drive growth for the company.The programme will progress from up to date marketing concepts to the tools and techniques of strategic marketing management. It is ideal for marketing, sales and business development professionals who have a primary degree and/or professional marketing qualification (MMII graduateship or international equivalent) and who now have significant marketing responsibility.
Those without formal qualifications but with significant experience will be considered on a case by case basis. The programme is also suited to those from a different discipline who have business experience in a relevant management role.
Location: IMI Campus
Next Programme: Autumn 2015
IMI Member – SME
Programme Fee- €7,990 €8,990 €9,990
Next programme start dates: Autumn 2015