Thursday , 17 August 2017
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Tag Archives: DPSG Brand

MBA Students Make Their Mark on a DPSG Brand

The FINANCIAL — Dr Pepper Snapple Group and the McCombs School of Business have embarked on a novel program to grow one of the company’s iconic brands. DPS has tapped a pair of McCombs MBA students to serve as brand consultants for its Yoo-hoo and bring a fresh, innovative approach to marketing the chocolate drink. The team will develop a ... Read More »

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