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Tag Archives: Dr Philip Kotler

Purpose is the fifth P of Marketing – Dr Philip Kotler

Philip Kotler

Philip Kotler addressing students at JRE Group of Institutes “I have added a new P to the 4 P’s of Marketing,” marketing Guru Dr Philip Kotler announced to a rapturous audience at JRE Group of Institutions on Friday in Greater Noida. ‘Purpose’ is the fifth ‘P’, which is as important, if not more than the earlier four which include Product, ... Read More »

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